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ZEDO, Inc. Privacy Policy
Updated May 2008
ZEDO, Inc. is committed to protecting the privacy of
online consumers. This notice explains our online technology
and information collection practices.
Privacy Compliance
ZEDO does not collect any personally identifiable information
(PII) from users. ZEDO adheres to the privacy guidelines
created by the Direct Marketing Association (DMA) and
the Interactive Advertising Bureau (IAB).
Information Collection
ZEDO is a technology service provider: when you see
an Internet ad ‘Powered by ZEDO’, the Web
site you are on has asked ZEDO to act as an agent for
ad delivery and reporting. The website may be one of
the following: a ZEDO customer; serving ads from one
of ZEDO’s Ad Network customers; or serving ads
from the ZEDO Ad Network itself. The information ZEDO
processes on a customer’s behalf belongs to that
customer and is only used by ZEDO to customize ad serving
for that customer. This usage is governed by our Terms
and Conditions with our customers and by this privacy
policy
ZEDO collects anonymous information through the use
of cookies and pixel tags, which are industry standard
technologies used by many major Web sites. No personally
identifiable information is collected or used in this
process.
Cookies
Cookies are small files that are stored on your computer:
A cookie file simply contains a string of alphanumeric
characters, which is passed from a Web site to your
computer and back to the Web site, unchanged, for
recognition purposes. Web sites use cookies to recognize
a computer that has previously visited the site or
page. Cookies are often wrongly categorized as ‘Spyware’,
or as a virus or other malicious program. A cookie
itself cannot do anything except help a Web site behave
in a manner customized to you.
ZEDO uses cookies to enhance the Web experience by
preventing users from seeing the same Internet ad
over and over again. ZEDO does not use cookies to
personally identify you in any way, and these cookies
cannot damage your system or files.
You can tell your browser to accept or reject cookies
for all sites, or for specific sites; but remember,
rejecting cookies may affect the way your favorite
sites behave.
Pixel Tags
To make certain that ads served by ZEDO, Inc. are
targeted correctly, partner Web sites in the ZEDO
network place pixel tags on their sites. These tags
are not personally identifiable, nor do they collect
personal information. They are used to match visitor
browsing behavior to a segment profile designated
for targeting ads to visitors.
When you are on one of our customer’s Web sites
(including advertisers and Web site owners), the Web
site uses cookies to collect certain non-personal information
about you, including but not limited to: your browser
type (Internet Explorer, Mozilla, etc.); operating system
(Windows, Macintosh, etc.); your browsing behavior,
such as the date and time you visit the site, the content
areas or pages of the site you visit (for example, ‘auto
section’ or ‘entertainment section’),
ads clicked on and other click-stream data. None of
this data contains personal information about you.
Usage of Data
ZEDO enables its customers to use the anonymous information
it collects to customize the advertisements that consumers
see on participating Web sites and to analyze if the
advertising resulted in a desired action, such as a
sale. This is sometimes referred to as Online Preference
Marketing (OPM) or Behavioral Targeting. In order to
serve appropriate ads to visitors, ZEDO will temporarily
assemble non-personal behavioral and technical information
to create very large audience segments. These segments
represent data that has been aggregated into large anonymous
groupings.
ZEDO stores all anonymous, non PII data in user cookies
and not on any servers. These cookies have a lifetime
of one year and can be blocked or deleted by users using
the methods described on our Opt Out page. Click
here to read more about opting out.
Disclosure of Information
ZEDO does not provide any personal information to marketers
when you interact with or view a targeted ad. The user
information that we collect to create segments and profile
information for our service is shared with our contracted
customers and not with any other outside party. At the
same time, our advertiser customers cannot correlate
or merge any network segment information that they may
collect, process or store in connection with their site,
including such personal information except in compliance
with the applicable customer contracts and such customer’s
privacy policy. PII may be utilized by advertiser customers
at a later time, as part of their customer relationship
management (CRM) programs, for example.
Opting Out
If you do not want to store this information in your
browser, you can easily deny, or opt out of, cookies.
There is more than one way to opt out of cookies: manually
delete your cookies by following the instructions contained
in the "Help" section of your browser; or,
go to our Opt Out page and
click the "Opt Out Now" button provided. We
will no longer deliver ads targeted to your preferences
and usage patterns.
The ZEDO Opt-out Tool is cookie-based.
In order for the Tool to work on your computer, your
browser must be set to accept third party cookies. If
you buy a new computer, change web browsers or delete
this cookie, you will need to perform the opt-out task
again.
The NAI provides a mechanism to opt out of its member
networks here. http://www.networkadvertising.org/managing/opt_out.asp
Changes to this Privacy Policy
ZEDO, Inc. reserves the right to modify this privacy
statement at any time, so please review it frequently.
If we make material changes to our Privacy Policy we
will post those changes to this Privacy Policy and notify
you here, by notice on our home page or other places
we deem appropriate so that you are aware of what information
we collect, how we use it and under what circumstances,
if any, we disclose it.
Contact ZEDO
If you have any comments or questions regarding this
Privacy Statement, please contact:
ZEDO, Inc.
215 2nd Street, Suite 300
San Francisco, CA 94105
415.348.1975
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